WINTER 2014 || I BLOG FOR AN AUDIENCE OF ONE

Earlier this month I had a chance to catch up with two gorgeous people I usually only visit online. Aside from one noisy social event where...


Earlier this month I had a chance to catch up with two gorgeous people I usually only visit online. Aside from one noisy social event where I had to steal away early, it’s been years since I’ve seen either face to face. One was a flat mate from my uni days: a woman who has known me for more than 20 years and long before we’d both met our respective partners, grown our families and thrown ourselves at our respective careers. The other knows me only through my blog and hasn’t known me that long. Hell, she doesn’t really know me at all, but she’s my kinda gal and, well, let’s just say, I love her work.

Both are savvy digital storytellers – one a closet blogger, though I am yet to find her secret stash of posts (I am pretty sure they’re out there) and one a lapsed blogger. Both asked why I still blogged.

It’s a freakin’ good question, a question I’ve been chewing over for probably a year or more. Yet, it was these offline conversations about blogging that helped illuminate the answer.

I blog for my own freakin’ self.

It’s true. I am my blog’s audience – and an audience of one it may well be.

I bow down to the master blogger and because I manage and pitch content for online audiences professionally, I know what a big job it is. But that is my job and my blog is not my job. No sir, I got no time for that. I have a job and I don’t need another one. Neither do I have aspirations to turn my blog into a chore. I turn away every offer of product – why I am even offered it I have no idea. Let me just say now, to every product marketer, my PIs, let alone UBs are woeful. Don’t even bother.

I blog for me.

When I redesign a header, or buttons for a side bar, I do it because I like how it looks. When I take photos for a post, they’re photos I love and am proud of. When I write, I am writing and editing for my own pleasure – away from copywriting pressures and statistical accuracies and stakeholders that need their fair representation. When I roll through my posts, I am quietly pleased at what I see. If someone else likes it too and stops for a moment to craft a comment, I am overjoyed at the connection. There are no trolls, there are no calendars or schedules of content. I craft and create and write when the mood takes me. This blog is my digital room of one’s own.

As narcissistic as it sounds, it's a blog about me: a wicked stepmother to four; a Girl Guide leader; a woman who can (easily) be bribed with Violet Crumble.

It’s also for me: an op-shopping Nana Crackers to one (with one due any day); a work-a-holic storyteller with an eye on the world; a woman happy in her garden, knitting or baking.

Hello me.

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13 comments

  1. hi katie. i am a new, recent follower via bloglovin. i'm glad you blog. i'm glad i found your blog. i think you do a great job and i've enjoyed what i've read so far.

    i totally got this post.
    i wrote a blog for several years and then i let it lapse. lots of followers that were just 'you follow me i'll follow you' kind of nonreaders. i hated that. phony. waste of time for all. and the product endorsement pressure. blah! i let it all go.
    anyway, i have lots of reasons i quit blogging and actually on a pissy day deleted years of work... photos, recipes reviews, projects, 1000's of words.
    and then i started blogging again after a 2 yr hiatus. new blog. in my real voice. no pressure, no schedule. no product endorsements. fresh start. blogging for me. rocking the real me out.
    you rock on katie cause i'm reading and enjoying.

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  2. Hi Katie, I also blog just for me...in fact 2 years ago, finding your blog started me thinking I wanted my own ....I actually really enjoy going back over my own posts...sort of an online journal of my life...just wish I could manage to get the op shop goodies like you do.. I'm a big fan or your blog..

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    1. That is such a lovely thing to say. I am thrilled my little online space gave you the nudge to start yours. I have some op shopping to share. I've been pretty lazy in the department.

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  3. Tracie, thank you. Ah, you deleted all those posts, all those words and photos. Was it cathartic? So why the reboot? Why start again?

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    1. cathartic to delete? yes.
      why start again? my old blog wasn't the real life me. i was so careful, so worried about every word and struggled through it.
      now i write in my authentic voice. now i'm blogging like no one is watching.
      i'm free to just write and not worry if i might offend someone with cursing, etc. i just have fun with it now and it comes so much easier.

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  4. I love this post. In fact, I love all your posts (even if I 'm not always in a position to say so). I SO get what you mean about blogging supposedly being fun. I've always told myself that when it stops being fun, I'll quit. What that's actually meant is 'I'll stop for a little bit, then I'll miss it'.Purely selfishly, I'm glad you're keeping on keepin' on - but I'm also very glad that you're doing it for you x

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    1. Thank you Lucy, so lovely of you to say. Tee hee. I know what you mean. I have long lapses and then I miss it. I see the world in blog posts, I swear.

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  5. It's interesting to think about if there are digital/social media forms for each of us that are purely for oneself. I pin without any concept of an audience and enjoy it more for that being the case. It's hardly as intimate as blogging, but at a time when there are people making business plans and schedules for every form of social media it's nice to have the freedom of it not being for that. It's funny to have a lapsed blog, and not to bother deleting it. Makes you think there must be something left to say, and that perhaps you'll start writing it again. Who knows. But the idea of blogging for one is a great way to think about it.

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    1. Oh Jen, I always have a peek to see if you've started again and you're still over there on my sidebar as a favourite blogger. I do imagine you'll start again one day - perhaps for completely different reasons.
      Pinning for an audience. Gah! Really! People do that? Eep. Again, guilty of pinning for one.

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  6. Hi there - I'm a recent new follower too. I only blog for me and enjoy being anonymous. I love reading lots of different blogs. However this in turn makes for a lazy blogger as I'm too busy reading about others' lives! Keep up the good work and I'm glad I've delurked. cheers Wendy

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    1. I am so pleased you've 'delurked' too Wendy. I'll be the one stalking your blog posts over the next couple of days.

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  7. This is such a great post! And I totally get what you're saying. I feel the same way and get blogging block if I try to write for an audience...Here's to blogging for one!

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    1. Michelle, thank you, and it's been so great to have comments from little corners of the blogging community that I love. It's heartening to think there are still some bloggers creating and making for the love of it and not for a market. Love. Love. Love.

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